The Gaming Giant Hires Popular Battle Royale Lead to Boost Struggling Action Game Ambitious Title
2K Games has appointed Ben Brinkman from the creators of Apex Legends to lead the studio crew at their internal studio, which is currently developing the forthcoming over-the-shoulder roguelike extraction-shooter known as this innovative game.
Leadership Transition Follows Mixed Response
Brinkman takes on the role of studio head at 31st Union following the dismissal of former leader Michael Condrey, who was reportedly let go due to Project Ethos' underwhelming unveiling last fall.
On Wednesday, the company's top executive a key figure informed staff about this decision through an official communication, which stressed that playtesting had indicated the requirement for a more defined direction.
The president expressed that the team is now refining the project with a refreshed approach, aiming to satisfy player expectations.
Trend of Strategic Hires
The news follows a similar action taken by the publisher in the summer, when they hired Rod Fergusson from the Diablo team to work on the BioShock studio Cloud Chamber.
Here is the full message from the president's memo:
Dear Team—
I know you all just finished your gathering - I trust you’re as thrilled as I am with the good news. Last time I sent you all a message, I mentioned the following: “I am confident in this group. You all are some of the most driven and innovative developers we have had the pleasure to work with - and we’re excited for that partnership to persist.”
Given your hard work and adaptability, particularly over the past twelve months, you continue to prove that.
The player input from last fall’s Project ETHOS testing phase was informative. It validated the appeal of a action-packed game but told us we still had refinements needed. It uncovered the requirement for a more distinct identity.
It has been motivating to see how far you’ve progressed. You took the criticism to consideration and revamped Project ETHOS with a refreshed vision - one that’s poised to achieve its ambition to our fans.
Our confidence in Project ETHOS strengthens every day. To boost the remarkable progress you’ve made, I am thrilled to introduce the new hire as the incoming Lead of the team. After several months of conversations, Ben starts with us on next week.
Ben’s management and expertise in the competitive gaming space is considerable, having dedicated the last 15 years creating and managing some of the most recognizable series in gaming, including the acclaimed shooter, and most recently, the battle royale hit.
I invite you all in greeting him in the coming days. We are all looking forward to keep seeing the progress of Project ETHOS in the weeks to ahead.
The President
Background of the Incoming Head
The appointee currently serves in the position of senior developer and production lead at Respawn Entertainment for Apex Legends. He previously was employed at major gaming companies in multiple production roles on the Call of Duty series, and, earlier in his career, had assignments at other industry leaders.
Game Details and Concept
The upcoming game was announced in last year together with a community playtest. Then, 31st Union portrayed the title as a "no-cost, 3rd-person roguelike hero shooter and an thrilling advancement on the genre."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to match your preferred approach," the official summary explains. "Take on the rivals with fresh skills, risks, and obstacles that change every match. Do you leave securely with your collected items? Or aim high, gamble everything, and hope your squad can secure victory? The choice is yours."
The game does not have an announced release date or platforms, but fans can anticipate more updates as creation continues.